{"id":268725,"date":"2026-10-20T15:19:16","date_gmt":"2026-10-20T15:19:16","guid":{"rendered":"https:\/\/balicki.me\/about\/"},"modified":"2026-10-20T15:19:16","modified_gmt":"2026-10-20T15:19:16","slug":"about","status":"publish","type":"page","link":"https:\/\/balicki.me\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<section class=\"wp-block-group bm-about is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"bm-page-head\">\n\t<nav class=\"bm-breadcrumbs\" aria-label=\"Breadcrumb\">\n\t\t<a href=\"https:\/\/balicki.me\/en\/\">balicki.me<\/a><span>\/<\/span>\n\t\t<span aria-current=\"page\">about<\/span>\n\t<\/nav>\n\t<h1 class=\"bm-h1\">About<\/h1>\n\t<\/div>\n\n\n\n<p class=\"bm-about__short wp-block-paragraph\">I am CEO and CTO of Web Systems, a software house in \u0141\u00f3d\u017a, Poland. I have been building software since 1999 \u2013 today with a team of people and AI agents.<\/p>\n\n\n\n<div class=\"wp-block-group bm-about__long is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I started with websites and small systems for companies. Over time the projects grew: online stores, B2B platforms, ERP integrations, infrastructure. In 2006 I founded Web Systems because one person was no longer enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today I split my time between leading the team, architecting client projects and building our own products. I learn the most from AI implementations \u2013 and that is what I write about most.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons bm-about__actions is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bm-cal\"><a data-cal-open class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/balicki.me\/en\/contact\/#kalendarz\">Book a call \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/krzysztof-balicki-19ab08b\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn \u2197<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/github.com\/kbalicki\" target=\"_blank\" rel=\"noreferrer noopener\">GitHub \u2197<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"bm-photo\">\n\t<div class=\"bm-photo__frame\" style=\"aspect-ratio:4\/3\"><img class=\"is-light\" src=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-light-800.webp\" srcset=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-light-800.webp 800w, https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-light-1200.webp 1200w\" sizes=\"(min-width: 1100px) 560px, 100vw\" alt=\"Krzysztof Balicki at his laptop\" width=\"1200\" height=\"900\" fetchpriority=\"high\" decoding=\"async\"><img class=\"is-dark\" src=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-dark-800.webp\" srcset=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-dark-800.webp 800w, https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-dark-1200.webp 1200w\" sizes=\"auto, (min-width: 1100px) 560px, 100vw\" alt=\"\" width=\"1200\" height=\"900\" loading=\"lazy\" decoding=\"async\"><\/div>\t<figcaption><span>Photo 2023<\/span><span> <\/span><\/figcaption>\n<\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group bm-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bm-shead is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-shead__num wp-block-paragraph\">01<\/p>\n\n\n\n<h2 class=\"wp-block-heading bm-h2\">Timeline<\/h2>\n<\/div>\n\n\n\n<ol class=\"wp-block-group bm-timeline is-layout-flow wp-block-group-is-layout-flow\">\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">1999<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>Started in the digital industry<\/strong><br>First commercial websites and systems for companies.<\/p>\n<\/li>\n\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">2002<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>k4.pl<\/strong><br>First own project: plugins and modules for online stores (2002\u20132004).<\/p>\n<\/li>\n\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">2006<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>Web Systems<\/strong><br>I found a software house in \u0141\u00f3d\u017a. Today a team of 6.<\/p>\n<\/li>\n\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">2023<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>EpicCRM<\/strong><br>A CRM with AI: leads, sales, task automation.<\/p>\n<\/li>\n\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">2024<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>Own SaaS products<\/strong><br>Launch of Botino and Jalvo.<\/p>\n<\/li>\n\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">2025<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>Tenanto and a large AI rollout<\/strong><br>Tenanto and the first large AI assistant (RAG) in the public sector.<\/p>\n<\/li>\n\n\n<li class=\"wp-block-group bm-timeline__item is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-timeline__y wp-block-paragraph\">2026<\/p>\n\n\n\n<p class=\"bm-timeline__t wp-block-paragraph\"><strong>Tendario<\/strong><br>AI for finding and analysing public tenders.<\/p>\n<\/li>\n\n<\/ol>\n<\/section>\n\n\n\n<section class=\"wp-block-group bm-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bm-shead is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-shead__num wp-block-paragraph\">02<\/p>\n\n\n\n<h2 class=\"wp-block-heading bm-h2\">How I work<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group bm-grid bm-grid--220 is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group bm-value is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-service__n wp-block-paragraph\">01<\/p>\n\n\n\n<p class=\"bm-value__h wp-block-paragraph\">Substance over slides<\/p>\n\n\n\n<p class=\"bm-service__p wp-block-paragraph\">I start with the problem and the numbers, not with slides.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group bm-value is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-service__n wp-block-paragraph\">02<\/p>\n\n\n\n<p class=\"bm-value__h wp-block-paragraph\">I own the outcome<\/p>\n\n\n\n<p class=\"bm-service__p wp-block-paragraph\">I am accountable for a working system, not for hours spent.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group bm-value is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-service__n wp-block-paragraph\">03<\/p>\n\n\n\n<p class=\"bm-value__h wp-block-paragraph\">Simple wins<\/p>\n\n\n\n<p class=\"bm-service__p wp-block-paragraph\">First I check whether less technology will do.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group bm-value is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-service__n wp-block-paragraph\">04<\/p>\n\n\n\n<p class=\"bm-value__h wp-block-paragraph\">Honest about risk<\/p>\n\n\n\n<p class=\"bm-service__p wp-block-paragraph\">I say what I don\u2019t know and what can go wrong \u2013 before we start.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-group bm-value is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-service__n wp-block-paragraph\">05<\/p>\n\n\n\n<p class=\"bm-value__h wp-block-paragraph\">I document<\/p>\n\n\n\n<p class=\"bm-service__p wp-block-paragraph\">So your team can take over the system without me.<\/p>\n<\/div>\n\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group bm-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bm-shead is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-shead__num wp-block-paragraph\">03<\/p>\n\n\n\n<h2 class=\"wp-block-heading bm-h2\">Stack and tools<\/h2>\n<\/div>\n\n\n\n<p class=\"bm-stack wp-block-paragraph\"><span>WordPress<\/span><span>WooCommerce<\/span><span>PHP<\/span><span>Laravel<\/span><span>Node.js<\/span><span>Vue<\/span><span>React<\/span><span>PostgreSQL<\/span><span>MySQL<\/span><span>Redis<\/span><span>Docker<\/span><span>Proxmox<\/span><span>Cloudflare<\/span><span>n8n<\/span><span>LLM \/ RAG<\/span><span>MCP<\/span><span>Git<\/span><\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group bm-section bm-section--last is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bm-shead is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bm-shead__num wp-block-paragraph\">04<\/p>\n\n\n\n<h2 class=\"wp-block-heading bm-h2\">Press kit<\/h2>\n<\/div>\n\n\n<div class=\"bm-press\">\n\t<div class=\"bm-press__bios\">\n\t\t\t\t<div class=\"bm-press__bio\">\n\t\t\t<div><span class=\"bm-overline bm-overline--sm\">Bio \u00b7 Short \u00b7 1 sentence<\/span><button type=\"button\" class=\"bm-press__copy\" data-copy-text=\"Krzysztof Balicki \u2013 CEO &amp; CTO of Web Systems, building software since 1999.\">Copy<\/button><\/div>\n\t\t\t<p>Krzysztof Balicki \u2013 CEO &amp; CTO of Web Systems, building software since 1999.<\/p>\n\t\t<\/div>\n\t\t\t\t<div class=\"bm-press__bio\">\n\t\t\t<div><span class=\"bm-overline bm-overline--sm\">Bio \u00b7 Medium \u00b7 2 sentences<\/span><button type=\"button\" class=\"bm-press__copy\" data-copy-text=\"Krzysztof Balicki is CEO and CTO of Web Systems, a software house in \u0141\u00f3d\u017a, Poland. He has been building and running IT projects since 1999 \u2013 today with his team and AI agents.\">Copy<\/button><\/div>\n\t\t\t<p>Krzysztof Balicki is CEO and CTO of Web Systems, a software house in \u0141\u00f3d\u017a, Poland. He has been building and running IT projects since 1999 \u2013 today with his team and AI agents.<\/p>\n\t\t<\/div>\n\t\t\t\t<div class=\"bm-press__bio\">\n\t\t\t<div><span class=\"bm-overline bm-overline--sm\">Bio \u00b7 Long \u00b7 paragraph<\/span><button type=\"button\" class=\"bm-press__copy\" data-copy-text=\"Krzysztof Balicki is CEO and CTO of Web Systems, a \u0141\u00f3d\u017a-based software house that builds systems for companies and develops its own products, including Mailcraft, Botino and Tendario. In the digital industry since 1999, he runs projects from strategy and architecture to delivery, specialising in e-commerce, integrations and practical AI. On balicki.me he writes about life as a CTO and what works in real projects.\">Copy<\/button><\/div>\n\t\t\t<p>Krzysztof Balicki is CEO and CTO of Web Systems, a \u0141\u00f3d\u017a-based software house that builds systems for companies and develops its own products, including Mailcraft, Botino and Tendario. In the digital industry since 1999, he runs projects from strategy and architecture to delivery, specialising in e-commerce, integrations and practical AI. On balicki.me he writes about life as a CTO and what works in real projects.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"bm-press__files\">\n\t\t\t\t<a href=\"https:\/\/balicki.me\/wp-content\/uploads\/2023\/09\/krzysztof_balicki_biuro-scaled.jpg\" download target=\"_blank\" rel=\"noopener\">\n\t\t\t<span class=\"bm-press__thumb\"><img src=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/biuro-light-800.webp\" alt=\"\" width=\"400\" height=\"400\" loading=\"lazy\" decoding=\"async\"><\/span>\n\t\t\t<span>Photo 1 \u00b7 JPG \u2193<\/span>\n\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/balicki.me\/wp-content\/uploads\/2023\/09\/Krzysztof-Balicki-pisze-na-laptopie.jpg\" download target=\"_blank\" rel=\"noopener\">\n\t\t\t<span class=\"bm-press__thumb\"><img src=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/laptop-light-800.webp\" alt=\"\" width=\"400\" height=\"400\" loading=\"lazy\" decoding=\"async\"><\/span>\n\t\t\t<span>Photo 2 \u00b7 JPG \u2193<\/span>\n\t\t<\/a>\n\t\t\t\t<a class=\"bm-press__logo\" href=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/kb-logo-poziome-jasne.svg\" download>\n\t\t\t<span><svg class=\"bm-mark\" width=\"36\" height=\"36\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" focusable=\"false\"><rect class=\"t\" width=\"512\" height=\"512\" rx=\"72\"\/><path class=\"k\" d=\"M115.95 151.43L84.13 148.02L84.13 130.21L196.65 130.21L196.65 148.02L164.07 151.81Q163.69 175.30 163.50 199.36Q163.31 223.42 163.31 248.04L163.31 266.61L255.38 152.94L229.24 148.02L229.24 130.21L316.76 130.21L316.76 148.02L280.39 152.94L222.80 221.90L298.95 360.95L325.47 363.98L325.47 381.79L222.42 381.79L222.42 363.98L247.42 360.95L193.24 257.14L163.31 293.13Q163.31 309.04 163.50 325.90Q163.69 342.76 164.07 360.57L194.76 363.98L194.76 381.79L84.13 381.79L84.13 363.98L115.95 360.57Q116.71 337.08 116.71 312.83Q116.71 288.58 116.71 264.34L116.71 248.04Q116.71 224.17 116.71 199.93Q116.71 175.68 115.95 151.43Z\"\/><rect class=\"c\" x=\"361.31\" y=\"130.21\" width=\"66.56\" height=\"251.58\"\/><\/svg> <b>Krzysztof Balicki<\/b><\/span>\n\t\t\t<span>Horizontal logo \u00b7 SVG \u2193<\/span>\n\t\t<\/a>\n\t\t<p class=\"bm-press__more\">\n\t\t\t<a href=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/kb-logo-poziome-ciemne.svg\" download>Logo for dark backgrounds \u2193<\/a>\n\t\t\t<a href=\"https:\/\/balicki.me\/wp-content\/themes\/balicki\/assets\/img\/kb-znak.svg\" download>Mark only \u2193<\/a>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-268725","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - Balicki<\/title>\n<meta name=\"description\" content=\"In the digital industry since 1999, running Web Systems since 2006. 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